About Adam Somlai-Fischer

Adam Somlai-Fischer (1976 Budapest) is an artist, entrepreneur and architect. He is interested in the cultural qualities of new technologies, and to explore these he created artistic installations, software products and institutions. A supporter of peer production, Adam collaborates with designers, artists and engineers, where motivations are shared to create projects from conglomerates of thinking cultures.

Examples include: Prezi – a zooming presentation editor, Reconfigurable House and Reorient – spaces made of thousands of electronic toys, Aleph, an outdoor display built from kinetic mirrors, Wifi Camera – a DIY camera taking picture of the Wifi landscape, Ping Genius Loci – a field of outdoor analogue pixels, Brainmirror – a mixed reality experience presenting MRI through a mirror, Low Tech Sensors and Actuators workshop and handbook, and Induction house – a set of experiments for spatial projections.

These projects were shown at the Venice Biennale of Architecture2004, 2006, 2008(international show) China International New Media Arts Exhibition 2008, NTT ICC Tokyo, ISEA 2004 Helsinki and 2006 San Jose, Ars Electronica 2006, Kiasma Museum Helsinki, Ludwig Museum Budapest.

Adam is the cofounder of Prezi.com, director of aether architecture, and senior adviser of Kitchen Budapest medialab.


2009 Winner of the World Technology Award (WTN, Time inc) in the category of Arts, shared price with Usman Haque
2009 I.D 50 – Selected as one of top 50 emerging designer worldwide by International Design magazine
2009 ‘Youth of March’ state award for excellence from the prime minister of Hungary
2008 New Trends in Architecture 2009-2010 – selected as one of 15 top emerging architect within Asia-Europe


cv formatted list of exhibitions, always in collaboration with others


Wifi Camera Obscura, Transmediale 2010 Futurity Now, Berlin, Germany


Wifi Camera Obscura, Rijeka, Croatia
Wifi Camera Obscura, Latsipalasi+ Pixelache, Helsinki, Finland


Wifi Camera Obscura, NTT/ICC, Tokyo, Japan
Wifi Camera, Image Radio, Eindhoven, Netherlands
Wifi Camera, Picnic, Amsterdam, Netherlands
Wifi Camera Lenticular Radiography, Spectropia, Riga, Latvia
Wifi Camera, National Museum of Art, Beijing, China
Wifi Camera, HMKV, Dortmund, Germany
Retrospective, New Trends in Architecture 2009, Tokyo, Japan
Scattered House, Hungarian Cultural Center – London Festival of Architecture, London, UK
Distributed Projection Structure, Technorama, Wintertur, Switzerland
Reconfigurable House 2, B33, Hasselt, Belgium
Alpeh, Venice Biennale of Architecture, International Selection, Venice, Italy
Brainmirror, Venice Biennale of Architecture, Russian Pavillion, Venice, Italy
Brainmirror, European Science Open Forum, Barcelona, Spain


Reorient – The Grand Baldachin, Instituthongrois, Paris, France
Wifi Camera, Forum of Cultures, Monterrey, Mexico
Aleph, Picture House – Belsay Hall, Belsay, UK
Reconfigurable House, NTT/ICC, Tokyo, Japan
Brainmirror, Forum of Cultures, Monterrey, Mexico
Brainmirror, Technichus, Härnösand, Sweden
Brainmirror, Naturhistoriska Riksmuseet, Stockholm, Sweden


Wifi Camera, Perimeters, Boundaries and Borders, Lancaster, UK
Wifi Camera, Waves, Riga, Latvia
Reorient Migrating Architecture, Venice Biennale of Architecture, Hungarian Pavilion, Venice, Italy
Ping Genius Loci, San Jose Museum of Contemporary Art, ISEA2006, San Jose, USA
Ping Genius Loci, Main-d’Oeuvre, Mal au Pixel, Paris, France
Distributed Projection Structure, Hangar Biacocca, Mixedmedia festival, Milan, Italy
Budapest Heat, Hotel de Ville, Paris, France
Low Tech Sensors and Actuators, FACT, Liverpool, UK
Brainmirror, Swedish Research Council, Stockholm, Sweden
Brainmirror, Ludwig Museum, Budapest, Hungary
Brainmirror, Upplandsmuseet, Uppsala, Sweden
Brainmirror, Bildmuseet, Umeå, Sweden
Brainmirror, Arbetets Museum, Norrköping, Sweden
Brainmirror, Lindingö Stadshus, Lidingö, Sweden
Brainmirror, Folkets hus, Stockholm, Sweden
Brainmirror, Stockholm Academic Forum, Kulturhuset, Stockholm, Sweden


Ping Genius Loci, Millenaris Park, Budapest, Hungary
Low Tech Sensors and Actuators, Maker’s fair, Amsterdam, Netherlands
Budapest Heat, Le Centre Culturel de rencontre Abbaye de Neumünster, Luxembourg
Brainmirror, Matchmaking festival, Senter før Samtidskunst, Trondheim, Norway
Brainmirror, Researcher’s Night, LAVA, Kulturhuset, Stockholm, Sweden
Brainmirror, Malmö Museum, Malmö, Sweden
Brainmirror, Design year, Culture centre, Stockholm, Sweden
Brainmirror, Competence Development Fund, City Hall, Stockholm, Sweden
Brainmirror, Universeum, Göteborg, Sweden
Brainmirror, Regionmuseet Kristianstad, Kristianstad, Sweden
Brainmirror, Kalmar Slott, Kalmar, Sweden


Induction House, Venice Biennale of Architecture, Hungarian Pavilion, Venice, Italy
Induction House, Galleri U, ISEA2004, Helsinki
Distributed Projection Structure, Kiasma, Pixelache Festival, Helsinki, Finland


Induction House, Mucsarnok, Budapest, Hungary
Remote Home Prototype Cornish College of the Arts, Seattle, USA
Interspace, Kulturhuset, Stockholm, Sweden
5 Tones, Learning Lab, KTH, Stockholm, Sweden


We Make Money Not Art
English & Chinese
Mancs [Hungarian]

Abszolut [Hungarian TV, 2006]
Záróra [Hungarian TV, 2008]


Wikipedia article

Press extracts

“Best business model in the world … insanely great” 2009 About Prezi.com, Hardward Business Publishing

“The Coolest Online Presentation Tool I’ve Ever Seen” 2009 about Prezi.com, Techcrunch.com

“the booklet is worth leaving aside whatever you’re doing right now.” 2007 about Kitchen Budapest catalog, 2008 Regine Debatty (We Make Money Not Art)

“possibly the finest (exhibtion) this year”, about Reorient at the Venice Biennale, Financial Times, Edwin Heathcote 2006



“I like building and tinkering with technology as much as thinking and sketching. Although these methods are deviant, with lots of hacking / breaking, the motivations are pure; I believe it’s important that we can all write, not only read. One might claim that in this century, to gain your own freedom, you need to develop at least some degree of technological literacy. And we try to build up this knowledge to create group projects, where by allowing a diverse community to participate in the making of interactive architecture systems, the cultural qualities of such a system go beyond the usual ‘high tech’ and ‘smart home’ qualities, and create something genuine which at the same time does not belong to any single author’s or artist’s identity but to an undefined group of ‘participants’.”

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