Prezi is a nonlinear presentation editor, with a very intuitive interface and support for online sharing. With the help of Prezi you can create dynamic and visually structured zooming presentations using texts, videos, drawings, and present it as a very dynamic and free experience.

Prezi could be particularly interesting for architects, as the system allows for presenting vector drawings on a projector, where one can zoom in and out easily.

We started this project in a very organic way; Adam and Peter, an artist/designer and a computer scientist have been lecturing extensively for many years, and due to the limitations of slide presentations they developed their own methods, scripted maps, to hold these lectures. Over time (last 4 years) this method matured, got refined, and only the most important features stayed.

At the same time, due to the many requests they got from their friends to use their presentation systems, Adam and Peter decided to develop a public software, which many more can use. Becoming coordinators at Kitchen Budapest medialab, a perfect context to develop something new, they found the needed time and atmosphere, so Prezi was born. After the proof of concept application, in 2008 Zui LTD was formed, the project received seed founding, and intense development has started…

Today we are a dynamic team of various experts with a strong international network.

Some history to start with..

Slides are transparent photos you slide into machines. They are not the ideas.

The ideology of Prezi is based our natural knowledge on how to coordinate ourselves in space; traditionally all information we have had to process and store used to be linked to physical space. That is where our minds have developed good skills in orienting ourselves. Despite all this digital information today is mostly presented to us as a moniker of printed matter. Of course printing has served us well to store (and shape) information for the the last six centuries, however, with the wide appearance of computing we saw the same old pattern: old forms got translated to new media without exploring its full potential. Most of the computer systems which present us with information today use the old paradigm of prints and slides: arranging information on a framed 2d static space. We could argue that these (at least their forms) are merely the side effect of Gutenberg’s galaxy.

This does not only help in orienting ourselves within, but also helps us to develop our ideas better.

Prezi is the message

Presenting or thinking? Function follows form.

Prezi is not about a simple effect of moving from slide to slide, using a zoomable space changes the way we work dramatically.

Ever since we started building ZUI presentations, we constantly have found ourselves wanting to use it on meetings where we have to develop ideas together, or while writing, where we need to keep the overall structure and the details in our minds at the same time, creating and working on a structured map would help out us a lot. Prezi can help you to create a map of points, structure your ideas, see overview and details at the same time. Throw in you keywords, images, videos, arrange and find out what you want to say.

And besides all this, ZUI offers infinite space.

Where innovation comes in

Zoomable user interfaces have been written about for a while, just as mind mapping is a practice for many in the creative industry. However, while being aware of all the software and scientific papers about this topic, we still found ourselves writing our own code to do something that is more simple, intuitive, fast, and looks beautiful as well; As both of us have an extensive background in presenting as well as idea mapping, we combine theory and practice, as we needed to do that already for our own needs.

Prezi is not a theoretical project, nor is it yet another office application; while being aware of the long term social aspects of using computers and sharing / shaping information, we worked down to the core to develop something very useful and simple, yet innovative and culturally intriguing.

With all this in mind, the work has just begun, there are still a myriad of possibilities lying ahead, mapped out for the near future.


Peter Arvai CEO
Peter arrives to Zui Labs after having helped several start-ups launch on an international scale. He brings with him experience from Sweden, Japan, US and Hungary. He recently published a book on mobile business development

Szilveszter Farkas Lead developer
Szilvester loves Python, GUI and Web development. He is an open source enthusiast, and contributor to various projects. He blogs occasionally at

Peter Halacsy CTO
Peter has been assistant professor at the new media department of Budapest University of Technology after having been the lead developer of, Hungary’s largest Internet Company. Peter co-founded Kitchen Budapest with Adam.

Viktor Kelemen Lead developer
Viktor is a front-end developer interested in beautiful script languages, social web and cutting edge technologies. His portfolio can be found at

Krisztian Kristof Graphics artist
Krisztian has worked with design and art in Helsinki, San Fransisco and Berlin. He is interested in the possibilities of sequential, narrative forms, and deep inside he is a graphic novel writer.

Peter Nemeth Lead developer
Tried to meet with robots, generate 3d graphics, build sensor network, program microcontroller, generate random 64k intro, create PCB and develop for web. Likes hacking thingies. Interested in visual design/art, and music.

Andrea Pecsi Office Manager
Andrea has worked with PR/HR and administration in several multinationals. She tries to make everyone drink more tea and do more Yoga.

Adam Somlai-Fischer Lead designer
An architect and interaction designer, Adam is interested in the cultural qualities of new technologies, and to explore these he creates installations and experiments that blend spaces, technologies and interactivity. Adam has been developing nonlinear zooming interfaces since 2001. Adam co-founded Kitchen Budapest with Peter. More at

The project was initiated at Kitchen Budapest medialab

Beta test

Public beta launch event was on June 15 in Budapest.
Apply for Beta test account here

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